I hesitated to post this next bit mostly because people are probably waiting for something actionable. I'll get there, I promise. Remember, I wrote this as something designed to be a stand-alone publication, separate from my blog. My thought was that, it's possible the reader would be starting from scratch and so I wanted to set down some things that would guide the process. As before, any and all feedback is welcome - at some point I will probably collate the posts into a pdf, and i'd like the final result to be as helpful as possible.